Volkswagen Francesco Totti is the new ambassador of the electric range

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There Volkswagen has chosen Francesco Totti as the new ambassador of the ID electric range. The former Roma player will use one to move him ID.3 it’s a ID.4 GTX and will help promote the German manufacturer’s new zero-emission mobility solutions.

The electric car in its own words. With this agreement, a path defined by the Italian branch “long-term” is launched, which will make it possible to bring a new way of understanding mobility to the attention of the general public. Totti, who first owned a Golf GTI at the time, will be the protagonist of a series of video contents, which will serve to explain the relationship with an electric car in everyday life in a simple and fun way.

It starts with a tribute to football. The first video of the series stars Totti together with the director of Volkswagen Italia Andrea Alessi. With them also the model of the ID.4 already used in the matches of Uefa Euro 2020: a clear reference to the successes of the Italian national team and to Totti himself.


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