Mercedes electric transition, the hunt for the Tesla has begun

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The future of Mercedes it is now defined: it will be in the name of electric and, even more so, of advanced technologies. The goal is ambitious, but within the reach of a brand that has made car history: to challenge Tesla on its own level and achieve leadership in that top of the range that has always been a favorite hunting ground. On the other hand, just look at the Vision EQXX to understand the intentions of the Stuttgart company. It is not, in fact, a simple prototype but a demonstration of where the three-pointed star wants to arrive: that is, to conquer the summit using cutting-edge solutions, as has always been in its DNA and despite the fact that electric mobility is not a health walk as some would have you believe.

The stages. The road, therefore, has now been traced. From 2025, all Mercedes platforms will be exclusively electric, and from 2030 the brand will only offer battery-powered cars. Provided, however, that “market conditions allow it”. Translated: the tout court farewell to endothermic is certainly not 100% in markets other than Europe and China. However, a deadline has been set. At the Cop26 of GlasgowMercedes, with Volvo, Ford, General Motors, BYD and Jaguar Land Rover, has signed the declaration to stop production of combustion vehicles by 2040.

Smart already electric. To this end, the House of the Star has already begun to take the necessary steps, allocating 60 billion euros and proceeding with the spin-off of the Daimler Truck truck and bus business. The latter will maintain ties with Gottlieb Daimler, the inventor of the automobile. From February 1st, the current Daimler changed its name to Mercedes-Benz to “highlight the future focus” on the brands Mercedes-Benz (for traditional cars), Mercedes-AMG (for high-performance models), Mercedes-Maybach ( for luxury products) and Mercedes-EQ (for the electric range). The list is missing the Smart, passed in 2020 to a joint venture managed by Geely and immediately transformed into a full electric brand.

Doubts. Therefore, the future of the Star will be electric but, as mentioned, prudence is not lacking. Chief Executive Officer Ola Källenius has never made a secret of his perplexities, in particular on the consequences of the transition: “If the European Union wants to push towards zero-emission cars, Daimler is ready, but considerations must be made on the impact which will have electrification in the workplace “. Impact to be managed in a “socially responsible way” and within the framework of greater collaboration between industry and politics. And this is even more true on the infrastructure front. In a nutshell, like many other manufacturers, Mercedes is also adapting to the wishes of the institutions, but there is no lack of fears about the absence of adequate conditions.


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