Lapo Elkann reappears in the automotive world with its Italia Indipendent brand. Together with the French magazine Véhicule, Elkann has in fact developed a new communication project: specifically, the products of his fashion brand have been included in a special photo shoot together with a Porsche 911 Cabriolet developed by Gemballa, in a context that recreates the atmosphere of the cult series of the 80s Miami Vice.
The exit from Garage Italia Customs and Portugal. Last October, Lapo has sold all its shares in Garage Italia Customs and embarked on new paths by moving to Portugal with his wife. This umpteenth, albeit small, approach to the world of cars confirms the visceral passion for four wheels and seems to open the doors to a possible return to the sector by the entrepreneur, even if, for the moment, only through an operation of image.